Pumpkin Spice is Oh So Nice
The pumpkin spice latte debuted at Starbucks in 2003 and was so unique at the time that it quickly became, and remains to this day, Starbucks’s best selling seasonal drink. Now, it is so popular that nearly every coffee brand and shop makes their own version. This year, Starbucks introduced the pumpkin cream cold brew. It’s their first new pumpkin flavor since the pumpkin spice latte and they likely hope that lightning strikes twice.
18- 58% of coffee drinkers in the US say they have to drink a cup to wake up in the morning. 32% of them reach for more throughout the day as they begin to feel fatigued. However, the vast majority of coffee drinkers say they drink it because they honestly like the taste.